Jun 9, 2026
01
Phase 01
Kickoff + discovery
Brand positioning locked, subscription model designed, app stack confirmed, Monday board opened. Scope signed off before build begins.
Proposal ready · FairWhey MVP
A streamlined Shopify Plus launch for FAIRWHEY, US-first, built for golfers and subscribers.
A focused Shopify Plus build for a premium golf nutrition brand launching in the US market. Subscriptions powered by Recharge from day one. A single English storefront with US tax and shipping configuration. Klaviyo integration for email capture and automation. Theme-based build within existing Shopify theme confines — no custom development. Designed to go live fast and scale later.
"
We want to build the Arc’teryx of golf nutrition. Premium everywhere: the product, the packaging, the site, the experience.
Zahed Lalani
Co-Founder, FairWhey
Your vision
What FairWhey looks like on Shopify Plus.
One brand, three languages, two channels, and a subscription engine running from day one. DTC golfers converting on a video-first homepage. Wholesale accounts logging into a gated B2B portal. Subscribers locking in their monthly supply. Five outcomes drive every decision in this build.
2M
SKUs migrated with images
Recharge
Subscription platform, live from launch day
Aug 2026
Target go-live
10x
Revenue ambition ($1M to $10M)
01
A video-first homepage that converts on first impression.
FairWhey is a visual brand. The homepage leads with a full-bleed video hero, performance-first encoding, and a conversion flow that moves a visitor from awareness to subscription in under three scrolls. Shopify Plus speed targets: Core Web Vitals green, Lighthouse green on mobile and desktop.
02
Subscriptions live from day one via Recharge.
Zahed is building a subscription-first brand. Recharge powers the subscribe-and-save flow, subscription management portal, and the cadence logic behind monthly bundles. DTC golfers lock in their supply. The brand builds recurring revenue from week one of going live.
03
US-first, English only — built for speed.
Single US storefront in English. US tax, US shipping zones, US checkout. No Shopify Markets, no multi-language, no international VAT. The architecture supports adding markets post-launch; the MVP scope keeps scope tight so FairWhey is live and selling in weeks, not months.
04
Okendo reviews and social proof from launch day.
Okendo installed and configured on PDP and collection pages. Review request emails wired to post-purchase triggers. FairWhey builds credibility with real customer reviews from the first order, not months after launch when the review gap has already cost conversions.
05
A brand that looks as premium as it plays.
Arc’teryx-level presentation was Zahed's benchmark. Every touchpoint: typography, spacing, product photography, packaging language, and motion. A design system locked in Phase 03 that every future page, email, and campaign inherits automatically.
Subscription architecture
Recharge subscriptions, live from day one.
Recharge powers the subscribe-and-save toggle, customer subscription portal, and the cadence logic behind monthly golf nutrition bundles. Arctic Grey configures plan tiers, discount rules, and the full lifecycle flow. FairWhey manages subscriptions in one admin, not a patchwork of tools.
One-time and subscribe-and-save in the same cart. Customer portal for skip, pause, cancel, and swap. Failed payment recovery built in. Deep Klaviyo event data flowing into lifecycle flows from day one.
- Recharge plan tiers, cadences, and subscribe-and-save discount logic
- Subscribe-and-save toggle on PDP and cart, wired to Recharge product IDs
- Customer subscription portal: skip, pause, cancel, swap, reactivate
- Unified cart for one-time and subscription orders in one Shopify checkout
Customer PDP · cart
Subscribe & Save
↓ ↑
Recharge
Subscription engine
↓ ↑
Post-purchase
Klaviyo flows
Scope boundary · 1 unified storefront
What this SOW is. What it isn't.
This SOW covers the fairwhey.golf Shopify Plus storefront: US DTC and subscriptions. Shopify Markets, international storefronts, and the B2B wholesale portal are not in scope for this MVP engagement.
In scope · this SOW
What's included.
The focused FairWhey Shopify Plus MVP build: US-first, English only, theme-based, ready in 7 to 8 weeks.
- Shopify Plus theme setup within existing theme confines, no custom development
- Recharge subscriptions, live from launch day
- US-only store: single English storefront, US tax + shipping
- Klaviyo integration and core lifecycle flows
- Okendo reviews installed and configured
- SEO foundation, schema markup, and Core Web Vitals
- 9 phases, 180 Bulk Hours, July 31, 2026 launch
→
Beyond launch · the multi-year plan
What's for the future.
Forward-looking roadmap once the storefront is live and 90 days of real subscription data are in.
- Conversion + retention. Loyalty program, referral engine, subscription winback flows tuned on real cadence data.
- Market + channel. Additional Shopify Markets (AU, CA), retail POS integration, affiliate program.
- Intelligence. Subscription cohort analytics, churn prediction, LTV optimization by market.
- Always-on. Bulk Hours retainer, CRO testing cycles, quarterly brand reviews with the Arctic Grey team.
Scope of work
9 phases, 180:00 Bulk Hours, purpose-built for a fast US launch.
Estimated hours reflect a focused MVP build: US-only, English, theme-based, Recharge subscriptions, Klaviyo integration, and Okendo reviews. No custom development, no international markets, no B2B portal. Mapped 1:1 to the Arctic Grey Build Milestones board on Monday.
01
Discovery & Strategy
Kickoff with Zahed and the FairWhey team. US market focus, subscription model, app stack, and Monday board locked. Scope signed off before any build work begins.
- Stakeholder workshops: brand vision, DTC and subscription goals for US market
- Subscription model design: Recharge product selection and cadence logic
- App stack confirmation: Okendo, Klaviyo, Recharge, and search solution
- Monday board, Slack channel, RACI signed
02
Theme Setup & Configuration
Shopify Plus environment provisioned, theme installed and configured to the FairWhey brand within existing theme confines. All work stays within the theme framework — no custom Liquid development.
- Shopify Plus store setup: settings, checkout branding, domain wiring
- Theme configuration: homepage sections, PDP layout, collection grid
- Brand application: typography, colour palette, logo, and imagery slots
- Cart drawer, announcement bar, and navigation menus
- Mobile-first QA on all configured templates
03
Product Catalog & Collections
Product catalog built in Shopify: SKU structure, variant logic, subscription eligibility metafields, and collection taxonomy. US-only, English content throughout.
- Product catalog architecture: SKUs, variants, metafields, tags
- Subscription eligibility metafields wired to Recharge product IDs
- Collection taxonomy: DTC and subscription bundles
- Product photography slots and alt-text structure
04
Recharge Subscription Setup
Recharge configured end-to-end: subscription plan tiers, cadences, subscribe-and-save discount logic, customer subscription portal, and full lifecycle flows. Wired natively to Shopify checkout.
- Recharge plan configuration: tiers, cadences, discount rules
- Subscribe-and-save toggle on PDP and cart, wired to Recharge product IDs
- Customer subscription portal: skip, pause, cancel, swap, reactivate
- Recharge and Shopify checkout integration, unified cart for mixed orders
05
Klaviyo Integration
Klaviyo connected to Shopify for core lifecycle email. Scoped to integration and essential flows. Full template design, advanced segmentation, and ongoing optimisation are separate engagements.
- Klaviyo and Shopify integration: event sync, customer properties, order data
- Core flows: welcome, abandoned cart, post-purchase, browse abandonment
- Subscription-aware triggers wired via Recharge event data
06
Store Configuration (US)
US-market store configuration: tax rules, payment gateway, shipping zones, and checkout policies. English only, single storefront, no Shopify Markets or international routing.
- US tax configuration: nexus-based sales tax via Shopify Tax
- Payment gateway: Shopify Payments and Shop Pay activated
- Shipping zones: USPS and UPS domestic rates, free-shipping threshold
- Checkout policies: returns, privacy, and terms of service pages
07
App Stack & Okendo Setup
App stack installed and configured. Okendo reviews embedded on PDP and collection pages. Search and filter solution configured. All apps verified before QA phase.
- Okendo: review widget installed on PDP, review request flow configured
- Search solution: filter panels, synonym rules, product boost
- App stack audit: remove unused apps, verify no checkout conflicts
08
SEO Foundation
SEO foundation for a US single-market Shopify Plus store. Schema markup, Core Web Vitals optimisation, sitemap, and crawl efficiency hardening. Lighthouse green on mobile and desktop at launch.
- Core Web Vitals green: Home, PDP, and Collection pages
- Schema markup: Product, BreadcrumbList, and Organization
- XML sitemap and robots.txt configuration
- Image compression and lazy loading across all templates
09
QA, Training & Launch
End-to-end QA across DTC and subscription flows. Merchant training for the FairWhey team. DNS cutover, launch day support, and remaining Bulk Hours banked for post-launch work.
- Cross-browser, cross-device QA: DTC and Recharge subscription flows
- Accessibility QA: WCAG 2.1 AA across all templates
- Merchant training: Shopify admin, Recharge, Klaviyo, and Okendo
- DNS cutover, launch day hyper-care, remaining Bulk Hours into the bank
Out of scope
What this SOW does not include.
Anything outside the list below goes through a Change Order at the prevailing rate. Listing exclusions up front keeps the build clean and the timeline honest.
- 01 · Shopify Markets & international Shopify Markets configuration, multi-language storefronts, international pricing, VAT rules, and hreflang are not in scope for this MVP. The build is US-only, English only. International expansion is the natural next engagement post-launch.
- 02 · B2B wholesale portal Shopify B2B company accounts, custom wholesale price lists, volume discount rules, and the B2B order portal are not in scope for MVP. Wholesale is a dedicated engagement after the DTC storefront is live and stable.
- 03 · Custom theme development Custom Liquid 2.0 components, bespoke sections, or any development outside the existing theme framework are not in scope for MVP. The build works entirely within the theme. Custom development is available as a future Bulk Hours engagement.
- 04 · Klaviyo full optimisation This SOW covers Klaviyo integration and core lifecycle flows only. Full template design, advanced segmentation, A/B testing programs, and ongoing email optimisation are separate Bulk Hours engagements.
- 05 · Creative production Net-new photography, video production, or brand identity work. FairWhey-supplied brand assets and product photography are used as-is and built into the theme.
- 06 · Loyalty program A points-and-tiers loyalty program is not in scope for MVP. Recommended as a post-launch engagement once 90 days of subscription and purchase data establishes customer behaviour baselines.
- 07 · WCAG certification Arctic Grey builds to WCAG 2.1 AA standards throughout. Formal third-party WCAG certification or an independent accessibility audit is contracted directly by FairWhey.
- 08 · Payment gateway customization Custom payment gateway integrations beyond Shopify Payments and Shop Pay. This storefront runs native Shopify checkout end-to-end. Additional gateway work is a change order.
- 09 · Third-party app subscription costs Recharge, Okendo, Klaviyo, Rebuy, and all other app subscription fees are billed directly by the vendor to FairWhey. Not included in this SOW investment.
Recommended apps
The Shopify apps we'd put in front of FairWhey.
Eight apps doing one job each, every one configured for a luxury golf nutrition brand selling DTC, subscriptions, international, and wholesale. Recharge for subscriptions. Rebuy for cross-sells. Okendo for reviews. Smart Cart by AfterSell for cart conversion. Klaviyo for email. Loop for returns. Shopify Translate for international content. Subscription costs sit with FairWhey, not in this SOW.
Each app below links straight to its Shopify App Store listing so the FairWhey team can read pricing, reviews, and changelogs before any demo. Final stack is locked in the first two weeks of Discovery.
8
Apps locked in
Subscriptions
Recharge Subscriptions
By Recharge
The subscription engine powering FairWhey from day one. Subscribe-and-save at checkout, a self-service customer portal for skip, pause, swap, and cancel, and a cadence engine that keeps golfers supplied on their schedule. Recharge is Arctic Grey's primary subscription platform across every DTC nutrition build.
View Pricing → Cross-sell
Rebuy Smart Cart
By Rebuy
Frequently-bought-together bundles in the cart drawer, on the product detail page, and in the post-purchase upsell. For FairWhey that means a golfer adding a protein canister gets prompted with the matching recovery supplement, the pre-round energy pack, and a sample bundle, all in one click. Rebuy is Arctic Grey's permanent recommendation engine across every build.
View Pricing → Reviews & UGC
Okendo Reviews & UGC
By Okendo
Verified reviews, photo UGC, and video testimonials on every FairWhey product page. For a premium golf nutrition brand, peer reviews from real players carry enormous purchase weight. Okendo's review widgets are visually clean, mobile-first, and pull into Klaviyo for post-purchase automation. Arctic Grey's preferred review platform across every premium build.
View Pricing → Smart Cart
Smart Cart by AfterSell
By AfterSell
A conversion-tuned cart drawer with free-shipping progress bars, subscribe-and-save toggle in the cart, item-level upsells, and an accelerated checkout path. For a premium nutrition brand, the cart is where the subscribe-and-save conversion decision happens. A well-designed cart drawer lifts subscription attach rate on every order.
View Pricing → Internationalization
Shopify Translate & Adapt
By Shopify
The native Shopify tool for managing translated content across EN, ES, and PT storefronts. Product descriptions, metafields, navigation, and theme content all managed in one place. Pairs directly with Shopify Markets so the right language surfaces to the right market without any middleware. Free and maintained by Shopify.
View App → Email & SMS
Klaviyo: Email Marketing & SMS
By Klaviyo
Lifecycle email and SMS built on Shopify + Recharge customer and order data. Welcome series for new subscribers, upcoming charge reminders, failed payment recovery, subscription winback, and post-purchase cross-sell flows. Market-specific sender profiles for EN, ES, and PT storefronts keep every message in the right language.
View Pricing → Reviews
Yotpo Reviews & UGC
By Yotpo
Verified reviews, photo UGC, and video testimonials on every product detail page. For a premium brand, social proof from real golfers converts harder than any marketing copy. Okendo's review displays are mobile-first and visually premium, matching the FairWhey brand standard. Moderation tools keep the review feed clean and on-brand.
View Pricing → Returns
Loop Returns & Exchanges
By Loop
Self-service returns and exchanges with rules per SKU and customer type. DTC returns follow one policy, wholesale returns another. Subscription customers who want to swap a product variant stay in the Recharge portal instead of triggering a return. Cuts inbound load on the FairWhey team and gets the customer back to re-ordering faster.
View Pricing → Support
Zendesk Support
By Zendesk
Unified support inbox for email, chat, and social with full Shopify order and subscription context. The FairWhey team answers a customer question with their order history, subscription status, and wholesale tier on one screen. Recharge subscription events surface directly in Zendesk so the team can cancel, skip, or update without switching tabs.
View Pricing → Data & migration
Matrixify (Excelify)
By Matrixify
Bulk product and customer imports with field-level transforms, metafield mapping, and dry-run imports against a staging store before the launch window. Keeps the FairWhey catalog structured correctly for Recharge subscription IDs, B2B pricing tier tags, and Shopify Markets content from day one. Exports stay easy so the team owns its data forever.
View Pricing → Tax
Avalara AvaTax
By Avalara
Sales tax across every US state FairWhey ships into, with VAT handled by Shopify Markets for UK and EU. B2B wholesale exemption certificates managed in one place. Replaces the native Shopify Tax engine for US nexus calculations. Subscription recurring charges run through the same Avalara connector so tax is consistent across one-time and subscribe-and-save orders.
Direct vendor. No Shopify App Store listing.
View Pricing →App subscription costs are billed by the app vendor, not Arctic Grey. We will install + configure each one as part of the build.
Timeline
From kickoff to FairWhey launch in 7 to 8 weeks.
Targeting a July 31, 2026 launch from a June 9, 2026 kickoff. Theme configuration, catalog build, and Recharge setup run in parallel across weeks 2 to 4. Klaviyo and app configuration complete by week 5. QA and merchant training close out weeks 6 and 7 before DNS cutover on July 31.
Jun 16, 2026
02
Phase 02
Theme live in staging
Shopify Plus store provisioned, theme configured to FairWhey brand. Homepage, PDP, Collection, and Cart templates complete in staging.
Jun 30, 2026
03
Phases 03-04
Catalog + Recharge complete
Full product catalog structured, subscription eligibility metafields wired. Recharge plan tiers, cadences, and customer portal fully configured.
Jul 14, 2026
04
Phases 05-07
Klaviyo + apps live
Klaviyo integration and core flows active. Okendo reviews embedded on PDP. App stack verified and clear of checkout conflicts.
Jul 22, 2026
05
Phases 08-09 prep
SEO hardening + QA begins
SEO foundation complete, Lighthouse green. Cross-browser and Recharge subscription QA in progress. Merchant training session scheduled.
Jul 31, 2026
06
Phase 09
Launch day
DNS cutover, US storefront live, Recharge subscriptions open, 30-day hyper-care begins, remaining Bulk Hours bank funded.
Your team
The Arctic Grey team behind your build.
Strategy, design, engineering, and merchant success. One team, one accountability line, working with you from kickoff through post-launch.
Anthony
Co-Founder
Jake
Co-Founder
Brooke
Merchant Success Director
Truc
Senior Account Executive
Maddie
Senior Account Executive
Talia
Senior Account Executive
Giana
Senior eCommerce Manager
Sofia
Senior eCommerce Manager
Leana
Senior eCommerce Manager
Payton
Senior eCommerce Manager
Edna
eCommerce Manager
Julia
eCommerce Manager
Selected work
What we have shipped that maps to FairWhey.
Arctic Grey engagements that share the DNA of this build: premium brand launches, subscription-first DTC stores, and Shopify Plus builds that drive the kind of revenue jump that follows when the platform finally fits the brand.
Albee Baby
Premium brand on Shopify Plus, subscription + DTC in one build
Albee Baby moved a family-owned premium operation onto Shopify Plus and tripled the surface area Google could see. The same conversion architecture and design system approach powers the FairWhey build: video-first homepage, subscription-first product pages, and a design standard that communicates premium before any copy lands.
+159%
Conversion lift
+97%
Traffic lift
Lira Clinical
Luxury DTC + wholesale on one Shopify Plus instance
Lira Clinical runs a premium skincare brand with both DTC and professional wholesale accounts on a single Shopify Plus store. The same dual-channel architecture powers FairWhey: DTC golfers and B2B wholesale accounts in one admin, one inventory, one checkout, with pricing that shows the right number to the right buyer every time.
+53%
Order lift
+18%
Sales lift
Headbanger Sports
Real wholesale on Shopify B2B, three lifts in one quarter
Headbanger's wholesale buyers got a real account portal: gated logins, custom price lists, NET terms, the works. FairWhey's wholesale accounts get the same treatment, so the phone-and-email order process moves into a self-serve portal and the team stops manually processing every wholesale order.
+22%
Conversion lift
+37%
Sales lift
Conway Shield
Premium DTC, sticky cart, AOV lift from subscription upsells
Conway Shield sells premium specialized products to a discerning buyer who researches before they purchase. The same high-conviction product page architecture, cart drawer conversion logic, and post-purchase upsell flow from the Conway build maps directly onto FairWhey's purchase journey.
+171%
added to cart
+30%
Conversion lift
Goodwynns
Family-owned wholesale + member pricing on Shopify
Goodwynns runs wholesale and member pricing on one Shopify Plus store, with custom price lists per account and a rental flow. A proven architecture for brands that sell to both consumers and accounts from a single Shopify Plus admin.
+100%
Conversion lift
+95%
AOV lift
Lids
Shopify Plus with international markets + localized storefronts
Lids runs Shopify Plus across multiple markets with localized storefronts, currency rules, and market-specific pricing. The same Shopify Markets architecture powers FairWhey's EN, ES, and PT storefronts: one store, one inventory, three localized customer experiences, all managed from a single Shopify admin.
+120%
Conversion lift
+46%
AOV lift
Default assumptions
Open questions, answered up front.
Every decision baked into the scope above, listed plainly with the reasoning. Any of these can be challenged in Discovery. Hiding nothing.
- Build classification New Shopify Plus build from scratch. Not a migration from an existing platform. Theme built custom to the FairWhey design system, not a theme purchased from the Shopify Theme Store.
- Subscription platform Recharge Subscriptions, live from launch day. Subscribe-and-save at checkout, self-service subscription portal, and cadence management. Recharge subscription fees are contracted directly between FairWhey and Recharge.
- International markets Shopify Markets with three storefronts: EN (US default), ES (LATAM + Spain), PT (Brazil + Portugal). Separate tax logic per region. FairWhey supplies translated product content or provides a translation vendor. Arctic Grey wires the infrastructure.
- B2B wholesale US DTC and subscription revenue is the focus. Shopify B2B wholesale portal is not in scope for MVP. Wholesale is a dedicated post-launch engagement once the DTC store is live and converting.
- Klaviyo scope Integration and core flows only. Welcome, abandoned cart, post-purchase, subscription-aware flows. Full template design, A/B testing, and advanced segmentation are separate Bulk Hours engagements.
- Tax US: Avalara AvaTax for nexus-based state tax. UK + EU: Shopify Markets VAT handling. B2B wholesale exemption certificates managed in Avalara. Avalara fees are contracted directly by FairWhey.
- Payments Shopify Payments + Shop Pay for DTC checkout. Recharge handles recurring subscription billing. B2B wholesale orders via Shopify B2B payment terms. No third-party gateway integrations in scope.
- Cross-sell Rebuy Smart Cart for cart drawer, PDP, and post-purchase upsells. Frequently-bought-together logic tuned for supplement bundles and subscription upsells.
- Reviews Okendo Reviews for verified product reviews, photo UGC, and video testimonials. Okendo is Arctic Grey's preferred review platform for premium DTC brands. Replaces Yotpo in the recommended stack.
- Launch timeline Kickoff June 9, 2026. Go-live July 31, 2026. Duration 7 to 8 weeks from kickoff to launch. Achievable with focused execution. Theme configuration, catalog build, and Recharge setup run in parallel across phases 02 to 04. QA and merchant training are the final gates before launch.
Investment
Build the plan that fits your cashflow.
180:00 Bulk Hours for the FairWhey MVP Shopify Plus build. Move the slider, watch the plan update.
Revenue lift model
+22.6% in your first year on Shopify Plus.
Brands who migrate with Arctic Grey and retain us as their primary development partner for the full 12 months post-launch (averaging 10:00 Bulk Hours per week) achieve an average revenue lift of 22.6% in that first year.
Average lift
22.6%
Projected year one revenue
$7,356,000
$1,356,000 added in year one
Based on Arctic Grey's historical migration cohort. Past performance, not a guarantee.
Payment plan
Select an option below or drag the slider for a custom plan, your total updates live.
$59,499.99
Total project
$97,999.95
Savings
55%
Admin fee
Waived
Effective rate
$99/hr
$99 admin fee applies on every plan except 50/50. Max term is 24 months. All Bulk Hours stay in your bank and never expire.
Accept this plan
Locks in this term. Hosting and app fees not included.
Frequently asked
The questions Zahed and the FairWhey team have already asked, answered.
The MVP is scoped for a fast, focused US launch: theme configuration, Recharge subscriptions, Klaviyo integration, Okendo reviews, US store setup, SEO foundation, and QA. No custom development, no international markets, no B2B portal. Every hour maps 1:1 to a phase on the Monday board. The 180:00 Bulk Hours get FairWhey live in the US in 7 to 8 weeks, then the remaining bank funds post-launch iteration.
Achievable in 7 to 8 weeks from kickoff. Theme configuration, catalog, and Recharge setup run in parallel across weeks 2 to 4. Klaviyo wiring and app configuration are done by week 5. QA and merchant training complete in week 6 to 7, DNS cutover July 31. If discovery surfaces a meaningful unknown, we re-baseline together rather than working around it. No surprises in the schedule.
Custom development adds time and cost to a build. For an MVP launch, theme-based configuration gets FairWhey live in 7 to 8 weeks at 180 Bulk Hours. The theme handles the homepage, PDP, collection, cart, and account pages. Once the store is live and converting, custom components can be built incrementally with Bulk Hours, so every new investment is driven by real traffic data rather than pre-launch assumptions.
Shopify's native subscribe-and-save is limited: no customer subscription portal, no skip/pause/swap, no advanced cadence logic. Recharge gives FairWhey a full subscription experience: a self-service portal customers actually use, failed payment recovery, churn-reducing skip flows, and deep Klaviyo integration for subscription lifecycle email. Recharge is Arctic Grey's subscription platform of choice on every nutrition and wellness build.
FairWhey is a new build, not a migration, so there is no legacy platform to move off. Product catalog is built fresh to the FairWhey catalog architecture. Customer accounts are created at checkout or import. Recharge handles subscription account creation natively. The team gets a clean Shopify admin with no migration debt, no legacy redirect debt, and no orphaned data from a previous platform.
Phase 11 is 60:00 Bulk Hours of post-launch support: 30:00 Bulk Hours for dedicated hyper-care immediately after launch and 30:00 Bulk Hours into the Bulk Hours bank for ongoing work. After that, FairWhey typically rolls into a Bulk Hours retainer for subscription optimization, new market rollouts, and merchant success oversight from the Arctic Grey team. Bulk Hours never expire and stay in the bank until you draw them down.
Beyond launch
A multi-year plan, not a launch-and-leave.
August 2026 is the floor, not the ceiling. The four tracks below are the forward-looking roadmap once FairWhey is live and stable on Shopify Plus.
- 01 · Conversion + retention B2B account expansion, quote-to-order velocity, reorder workflow optimization, AI search refinement on supplement cross-sell data. Each one targets a specific number on the dashboard, not generic "growth."
- 02 · Market + channel Shopify POS pilot at the Bentleyville wholesale fulfilment, Amazon parts marketplace integration, Google Shopping feed optimization. Open new revenue lines without disrupting the storefront.
- 03 · Intelligence Fleet-management layer (year/make/model to predicted parts), customer LTV scoring, vendor API call cost optimization. Use the data the storefront generates to make better decisions.
- 04 · Always-on Bulk Hours bank for monthly enhancements, performance budget enforcement, vendor API expansion, and new B2B account onboarding. The retainer that keeps the platform sharp.
Terms & compliance
This SOW falls under our standard Terms of Service.
The full agreement governs every Arctic Grey engagement. Read it in detail at arcticgrey.com/policies/terms-of-service. The points below are the parts most relevant to FairWhey.
Key terms summary
The five points worth knowing
- Payment You only pay for work delivered. Hours already worked are non-refundable. Any unused Bulk Hours or prepaid balance that has not been drawn down is refundable on request.
- Scope Services are limited to the scope signed in this SOW. Additional work goes through a Change Order at prevailing rates.
- IP ownership Custom deliverables transfer to Fairwhey Golf S.L. upon receipt of full and final payment. Arctic Grey retains pre-existing IP and reusable components.
- Warranty 30-day limited warranty post-acceptance. Sole remedy is re-performance of any non-conforming work. Other warranties are disclaimed.
- Termination FairWhey may terminate with 30 days written notice plus full remaining balance. Arctic Grey may terminate immediately for breach.
Quality & accessibility
Our QA and ADA commitment
Arctic Grey will perform full functional, visual, accessibility (targeting WCAG 2.2 AA), and performance quality assurance testing as part of our development and launch process. We will make every reasonable effort to ensure the site complies with the latest ADA standards and applicable WCAG guidelines.
Full accessibility compliance is an evolving standard that can be subject to interpretation and ongoing platform and content changes. We strongly recommend that FairWhey engage a qualified third-party accessibility auditor to perform a full review after the site goes live.
Arctic Grey will remediate any ADA or WCAG findings identified in a formal third-party report at no additional cost, provided the detailed report is delivered to us within 60 days of the official go-live date. This post-launch remediation applies only to issues identified in the third-party report and does not extend to new feature requests, design changes, or content updates.
Ready when you are
Sign by May 31, 2026, and FairWhey goes live by August 2026.
Review the locked plan, the payment schedule, and the signature block below. When everything checks out, sign and we will lock kickoff for the following Monday.
Plan you selected
SOW · FW-2026-002 · v1.0
Per payment
$59,499.99
Total project
$97,999.95
Project hours
980
First payment
on signing
Payment schedule
Every payment, when it's due, and what you owe. Pulled live from the plan above.
2 payments · first on on signing
What happens when you sign
A signed PDF of this contract lands in your inbox within 60 seconds. Arctic Grey countersigns and we kick off discovery within 1 business day.
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AG secure signing · Signer: Zahed Lalani · Countersigned by Jake Amos · CC: Anthony Spallone
Signing this proposal constitutes acceptance of the Arctic Grey Terms of Service.